Cuties is a French teen coming-of-age comedy drama film written and directed by Maïmouna Doucouré on her feature film directorial debut.
The film stars Fathia Youssouf, Médina El Aidi-Azouni and Maïmouna Gueye in the lead roles.
It follows Amy, an 11-year-old girl who joins a group of dancers named ‘the cuties’ at school, and rapidly grows aware of her burgeoning femininity – upsetting her mother and her values. The film is 82% fresh on Rotten Tomatoes and critics generally praised it for its handling of sensitive topics.
Cuties Raises Accusations Of Pedophilia On Netflix
Netflix recently began promoting the movie ahead of its release on the platform on September 9. However, the accompany artwork has provoked a storm of online criticism, with many saying the poster sexualizes children. One Twitter user called it “disgusting”, while another said “Netflix really messed up here”. Here’s the poster which sparked the backlash .
The tweeters also launched the hashtag #NetflixPedofilia on Twitter, and thousands of tweets were launched rejecting the use of pictures of children in this exciting and exaggerated way.
Netflix has moved quickly to take down the offending artwork and has already replaced it; it wouldn’t confirm if the poster was made in-house or by an agency. The streamer also apologized, issuing the following statement to Deadline :
“We’re deeply sorry for the inappropriate artwork that we used for Cuuties . It was not OK, nor was it representative of this French film which premiered at Sundance. We’ve now updated the pictures and description.”