Elle Magazine is one of the most prestigious women’s magazines whose editions are spread all over the world and in different languages
Elle magazine has taken a bold pioneering decision in the field of environmental protection and global livestock, as it recently announced a ban on the use of fur in its 45 editions spread around the world and its associated websites and social media pages.
Elle is one of the most prestigious women’s magazines with its editions spread all over the world and in different languages. It is the first publication to take the decision to prevent the appearance of fur on its paper and digital pages. She justified her decision as the result of the fact that the use of animal fur is no longer in line with her values and the desires of her readers, and that it is time to reject this kind of violence against animals.
The decision was announced at the recent Business of Fashion Voices 2021 event in Oxfordshire, UK, with the aim of achieving a fur-free future in fashion, supporting the uptake of sustainable and innovative alternatives to fur and promoting a more humane fashion industry.
Elle magazine was launched in France in 1945 and is owned by the French media group Lagarde. It has an estimated readership of 33 million and has around 100 million monthly visitors on the Internet. The decision to ban the use of fur has become effective in 13 of its editions so far, and there are 20 editions that will start implementing it since the first of next January, while the remaining 12 editions have announced that they will put it into effect starting from the first of January 2023.
Elle magazine made this decision before big names in the fashion industry globally, including in 2018, the American house Michael kors and the Italian house Gucci, which at the time sold its fur stock at an auction and donated the proceeds of this auction to animal welfare organizations.
The global luxury group Kering announced last September that all of its brands would be joining Gucci in the move. As for Prada, it has announced that it has stopped using fur since 2020, and Burberry made a similar decision in 2018.
This step is likely to expand to other publications and fashion houses, which will make the use of animal fur extinct in the fashion industry in the coming years.