According to CEO Elon Musk, Tesla could have been in the hands of the software giant Apple today.
As Musk confirmed on Twitter yesterday, he turned to his Apple colleague Tim Cook “in the darkest days of the production of the Model 3” to discuss a possible sale of the electric car brand. But: “He declined a meeting.”
During the darkest days of the Model 3 program, I reached out to Tim Cook to discuss the possibility of Apple acquiring Tesla (for 1/10 of our current value). He refused to take the meeting.
The purchase price at that time would have been a tenth of the current value of the company, according to Musk. In 2017 and 2018, Tesla struggled with production difficulties with its Model 3 sedan, made losses and had to lay off employees.
Apple plans autonomous passenger vehicle
According to insiders, Apple is targeting the introduction of an autonomous passenger vehicle in 2024, which could contain a breakthrough in battery technology. The development of one’s own car as part of “Project Titan”, which began in 2014, is correspondingly well advanced, said two people familiar with the matter to the Reuters news agency.
A central element are newly developed batteries, mono cells, which could provide more range at significantly lower costs, said another person. Musk wrote on Twitter that Apple’s monocell battery was “electrochemically impossible” because “the maximum voltage is about 100 times too low” unless they are connected to one another. Apple declined to comment.