On November 9, 2017, Harper’s Bazaar UK published a story about Ratajkowski’s impending release of her own swimwear brand after Emrata Holdings LLC acquired the trademark to Inamorata in August 2017.
The website for the bathing suit line, inamorataswim.com , went live on November 16, 2017 with three bikini separates and three one-pieces.
The initial bathing suit line debuted at prices ranging from $75 to $160.
The word “inamorata” is borrowed from Italian language and means “a woman someone is in love with
The stunner, 28, looked incredible in the blue Versace-inspired collection called Neptune from Inamorata, which had a gold chain design running throughout.
Ruched high-waist bikini with thick straps. Adjust for as little or as much coverage as you want.
Emily Ratajkowski first went viral in Robin Thicke’s “Blurred Lines” music video in 2013. Since, she’s done partnership deals with DKNY, Kerastase, L’Oreal and many others. She has an Instagram following equivalent to the combined populations of New York, London, Los Angeles and Singapore.
In 2019, Inamorta and Ratajkowski earned recognition from Daily Front Row as Fashion Entrepreneur of the Year. Ratajkowski was named to the Forbes 30 under 30 list for Art & Style.