The bilateral cooperation between Free Fire and BTS has attracted the attention of millions from around the world.
The main objective of launching Free Fire BTS cooperation is to enhance the spread of the online gaming experience and attract more users in the MENA region and around the world.
The collaboration begins with a two-episode TV show starring members of BTS, called The Free Fire x BTS Show, which will air exclusively in-game. The miniseries is described as a “collaboration variety show” where members of the band will participate in Free Fire-themed discussions and activities.
The collaboration also includes hand-drawn costumes by BTS members, new emotes, a new in-game lobby music track, and more. Banners and band-themed artwork are scattered wildly throughout the map during matches, and players who find them get small previews of the Free Fire x BTS set that has been released in phases starting March 24.
The partnership sees a range of in-game collectibles and outfits inspired by the Korean band, as well as custom emojis and rare graphics intended for audiences attending events in some countries.
ITP Gaming is organizing activities in key MENA markets, namely Egypt, Morocco and Saudi Arabia, to celebrate this unique collaboration.
Free Fire is a Battle Royale mobile game developed by Garena in 2019, 2020 and 2021, and this game was the most downloaded mobile game in the world. The Korean music group BTS is one of the most popular bands in the world and was the best-selling girl in 2020 and 2021.