What will fashion look like in 2020? It’s a question the industry has been asking itself over the past few months, and the answer has come with the first major showcase of the new year: London Fashion Week Men’s.
This season’s London Fashion Week Men’s. Several designers not only presented their sartorial vision, they used the catwalk to share political and social views as well.
Men’s Fashion Week London
“Fashion has always been seen as lesser than art in culture but actually fashion is everything we do,” Barratt said before the catwalk show for their new collection, Fearless Love. “Everyone wears clothes, everyone has bodies… and everyone has to live in a world dictated by fashion. That’s why it’s such a crucial political tool. You can’t be apolitical.”
Bethany Williams, who last year was awarded the Queen Elizabeth II award for British design, used her show to bring attention to the issues faced by women and children living in temporary accommodation in the London borough of Newham.
From sourcing to production to delivery, each step in the process of creating her collections is an opportunity for Williams to work with organizations fighting for social change. This time around these included the Manx Workshop for the disabled, the Quaker Mobile Library and Wool and the Gang’s recycled wool program.
“Fashion has an ability to amplify ideas to a large audience,” Williams said. Adding that she likes to steer clear of seasonality and trends because “it’s not a very sustainable way of thinking.”
“I’m trying to show you can make beautiful clothes but from better manufacturing processes,” she said. “It can be a limitation to your design process because certain things will be available, certain things won’t but then it pushes your creativity — you’ve got to work with something you didn’t think you were going to have to.”