Petra Collins Is Innovating In Directing Olivia Rodrigo’s New Video
The young director, Petra Collins, has continued her continuous successes and innovations, most recently Olivia Rodrigo Good for You music video. Read more about Petra Collins.
A multi-talent, created in various art fields, she is a Canadian artist, photographer, fashion model and director who rose to prominence in the early 2010s. Her photography is characterized by a feminine, dreamlike feel, informed in part by a female gaze approach. She was a resident photographer for Rookie magazine and a casting agent for Richard Kern.
She has also directed a number of short films, including music videos for Carly Rae Jepsen, Lil Yachty, Selena Gomez, Cardi B, and Olivia Rodrigo. In 2016, Collins was chosen as a face of Gucci. She has been labeled an “it girl” by photographer and mentor Ryan McGinley and by Vanity Fair and The New Yorker magazines.
Growing up in Toronto, she launched her art collective The Arduous at age 17. After moving to New York, Collins held exhibitions of her work, including a show and controversial shirt collaboration with American Apparel that gained international attention.
She has since photographed covers and high-end editorial for publications such as US and Italian Vogue, Dazed , The New York Times and CR Fashion Book, and notably shot Kim Kardashian for WonderlandMagazine and Chance the Rapper on the cover of Teen Vogue.
“I’m very lucky that I’m not a photographer for hire—people hire me for me,” Collins told Forbes. “Every brand I’ve worked for just lets me do whatever I want to do, I have full creative freedom.”
Collins has exhibited in institutions that include The Museum of Modern Art, The Tate Modern and Miami & Hong Kong Art Basel. She has also lent her hand to the film and music industry, shooting music videos and artwork for artists such as Selena Gomez, and directing short films for Gucci and Adidas.
In 2017, she was named in Forbes’ “30 Under 30” list, as well as Vogue’s 40 Creatives To Watch and the Dazed 100.
She released her first art book, “Babe,” with Random House in 2015, and produced a solo retrospective of her work with Rizzoli in autumn 2017.