Young people’s income was at its highest since the end of the Second World War, creating the desire for a wardrobe which did more than simply copy adult dress. Designers like Mary Quant and Biba label provided clothes that were aimed specifically at young people, of which the mini-skirt was the most distinctive introduction. Women wore pale foundation and emphasized their eyes with kohl, mascara and false eyelashes. Hair was long and straight or worn in a shaped bob or wedge. Towards the end of the decade the hippy movement from the west coast of America emerged, experimenting with colors , patterns and textures borrowed from non-Western cultures. Older or more conservative women still tended to dress in skirts below the knee with tailored jackets, coats or cardigans.
Perhaps the most remarkable development in 1960s dress was the dramatic change in menswear. For the past 150 years, clothing for men had been tailor-made, and plain and sombre in appearance. Now, colorful new elements were introduced, such as the collarless jacket, worn with slim-fitting trousers and boots. During the mid-1960s frills and cravats were worn with vividly printed shirts. Finally, lapels and trousers took on exaggeratedly wide dimensions. Clothing became increasingly unisex as men and women shopped at the same boutiques for similar items.