6ix9ine and Minaj were both quick to share a premature report that “TROLLZ” had broken the 24-hour YouTube debut record for a hip-hop video with 46 million views, eclipsing “GOOBA” by more than 7 million views. But a YouTube representative confirmed to Forbes that “TROLLZ” officially clocked 32.5 million views in its first day.
The explanation YouTube provided in its record debut policy is telling: “In an effort to provide more transparency to the industry and align with the policies of official charting companies such as Billboard and Nielsen, we are no longer counting paid advertising views on YouTube in the YouTube Music Charts calculation. Artists will now be ranked based on view counts from organic plays.” The implication that somebody paid to inflate the first-day video views of “TROLLZ Nicki” is especially noteworthy, considering 6ix9ine explicitly accused Grande and Bieber’s teams of buying half the downloads and streams of “Stuck With U” with “six credit cards.”
6ix9ine has publicly and aggressively implored his fans to send “TROLLZ” to No. 1 over the past week, urging them to repost the video, buy merch bundles and use the song in their TikToks. That’s hardly unusual among superstar artists (looking at you, Bieber), but 6ix9ine’s incessant urging proves that his antagonistic, trolling veneer belies an artist who is incredibly self-conscious about his own commercial performance. That’s a problem, because the key to a successful troll is never showing that you actually care about your audience’s reaction. 6ix9ine can mock his haters and pepper his Instagram posts with all the crying-of-laughter emoji he wants, but when he’s bending over backwards to boost his streams and throwing temper tantrums when he doesn’t reach No. 1, it’s clear he’s the one who’s actually “big mad.”
According to Billboard, the record plummeting down to No. 34 is partially related to digital song sales and streaming. Digital sales is decreased 92 percent while streams have dropped 62 percent. This is the charting system’s steepest fall in Billboard Hot 100’s nearly 62-year history. In the song’s first week, “Trollz” sold 116,000 copies, marking one of the biggest weekly debuts since May 2019. The music and merch bundle created by the two New York rappers also contributed to their success, but unfortunately, the hype did not transfer over to the next week.
Last week, while celebrating his victory with Nicki Minaj, 6ix9ine ranted about how he could not be stopped despite the music industry trying to blackball him.
“Didn’t I tell you, nigga?,” Tekashi began in a celebratory Instagram clip. “I can’t be stopped, nigga. Didn’t I tell you? And we got blackballed. You can’t blackball me. Listen, I’m telling you, I’m going on a seven-day rant. You better unfollow me ’cause I’m going on a seven-day rant.”
There is no denying the shock value that came with Nicki Minaj and 6ix9ine’s “Trollz” brought in a lot of spectators. Nonetheless, the song’s momentum has curtailed, which is reflective of their current Billboard placement.